Driving Business Growth with Strategy, Innovation & Data.

We are

HARi.wtf is a Hong Kong-based consultancy helping companies unlock measurable growth through smart strategy, innovation-driven transformation, and data-backed decisions.

Let's talk business !

Our approach

We challenge assumptions. We prioritize clarity.

We don’t build decks — we build capability.
And we back every move with data, insight, and experience.

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Our mission

We don’t chase trends — we build momentum.

Our clients grow because we help them see clearly, decide confidently, and act intentionally.

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The Story of HARi.wtf

Growth-Driven Strategy. Built in Hong Kong.

Applied Globally.

We are a strategy and transformation consultancy based in Hong Kong, delivering results across Asia-Pacific, Europe, and the Middle East.

We exist to help organizations grow — faster, smarter, and more sustainably.

We bring structure to complexity and clarity to ambition.

Spirits & Hospitality Brands

We work with lifestyle and hospitality players to modernize strategy, refine positioning, and accelerate market impact.

Yoga - Wellness
Fitness

We support purpose-driven wellness businesses in structuring growth, aligning teams, and optimizing client experience.

Food & Beverage

We help food and beverage leaders streamline business strategies, elevate brand presence, and scale sustainably across markets.

Tech & Service-Based Businesses

We help high-growth tech and service firms sharpen their business model, improve delivery, and lead with data.

International Consumer Brands

We enable global consumer brands to align strategy across cultures, teams, and territories — without losing local edge.

Our
Solutions

COMMERCIAL
PERFORMANCE

We build sales strategies and systems that drive growth, align teams, and turn potential into performance. From pipeline design to sales enablement, we make your commercial engine smarter and more scalable.

MARKETING
IMPACT

We blend creativity with data to craft marketing that engages, converts, and delivers measurable ROI. Whether you’re launching a brand or scaling campaigns, we bring clarity, consistency, and momentum.

IT SOLUTION
ARCHITECTURE

In partnership with WIRESK, we design smart IT systems that integrate, automate, and accelerate decision-making.
We simplify complexity so you can access the right data at the right time to move your business forward.

Check Our Solutions

We don’t chase trends — we build momentum. Our clients grow because we help them see clearly, decide confidently, and act intentionally.

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It’s all about a dialogue

A few words from our clients. See client stories for more.

"HARi's 8-year journey has been remarkable. Their expertise in the F&B sector is unparalleled."

Jacques Boissier

Founder

CLASSIC FINE FOODS

"Collaborating with HARi.wtf transformed our approach in Hong Kong and North Asia. Their innovative strategies are game-changing."

Jaime Martín Chocano

CEO North Asia

EDRINGTON - MACALLAN

“The HARi team was a real asset to us. They brought us the structure, the energy, the challenge, and also the fun.” —

Damien Mouellic