Scope: Overhaul of the company's strategy, implementation of a new governance, coaching of managers, coaching of the managerial line, managerial transformation. Overhaul of the digital strategy, implementation of a data marketing policy. Change management support in a strategic development project (sevenfold increase in the area open to the public and creation of new profit centres).

Project management: Implementation of new marketing loyalty tools, overhaul of the digital marketing strategy, upgrading the skills of project managers and profit centre managers. Rewriting of the company's priorities, operating rules, accountability, and internal and external communication.

Supporting teams: Accompaniment of management teams in rewriting the strategic project and change management. Accompaniment of project managers (marketing, music and data) in the acquisition of new skills and the creation of new performance indicators in their activity. Follow-up of the internal transformation with operational teams and management of feedback for overall improvement.  

Implementation of new tools: Implementation of a new HARi CRM system. Creation and launch of a new loyalty programme. And development and launch of a new integrated marketing campaign management platform.